Windsor Marketing - Blogger: October 2016

About Windsor Marketing

Windsor Marketing Group, a company based in Suffield, Connecticut, works with retail clients who are interested in improving their shopping environments and attracting more customers. The firm’s solutions focus largely on in store marketing and signage strategies that help guide customers through client stores and create smoother buying experiences. Windsor Marketing tailors its marketing programs to particular products and seasons, ensuring that the most relevant information is displayed in a way that engages customer interest.

Over its four decades in business, Windsor Marketing has developed sophisticated methodologies based on proprietary primary consumer research to encourage customers to take the step beyond desiring a product to actually purchasing it. When customers enter a grocery store or similar retailer, they are likely to be bombarded with thousands of shopping messages related to a myriad of products.

As a result of this research commissioned by Windsor Marketing, the company designed its "hierarchy of signage and visual merchandising" theory in part to address this problem. The theory has resulted in the design of eye-catching signage that draws customer attention to particular features and encourages them to investigate further, increasing the chance of a sale.

Windsor Marketing - Blogger

Thursday, October 27, 2016

Windsor Marketing Group - Partnering For Success